MESHKATI led a campaign with multiple initiatives throughout the months of September and October 2017 to raise funds and awareness for cancer research. In collaboration with the marketing performance agency OMD EMEA, MESHKATI raised funds by hosting a charity day within OMD’s London office on September 28. MESHKATI also contributed 10% of its CHEMOSOFT proceeds to the charity fund which was entirely donated to Cancer Research UK. The campaign was concluded by team members’ participation in the Royal Parks Foundation Half Marathon on October 8.